Published on 6 June 2025
Algae are gaining traction as a sustainable, nutritious, and versatile food source – but how are consumers on board?
To help answer that, EU4Algae has launched a brand-new Consumer Infographic, combining insights from the 2024 Eurobarometer survey – which, for the first time, includes algae-specific questions across all 27 EU Member States – with results from the EU4Algae Survey and highlights from our May 2024 social media campaign.
The result? A colourful snapshot of how algae are perceived, consumed, and understood in Europe – and what’s still holding people back from embracing their full potential.
What’s Inside the Infographic?
- Key findings from the 2024 Eurobarometer survey, the first to explore algae consumption across the EU
- Insights from the EU4Algae Survey, showing key trends shaping consumer preferences
- A look at how Europeans eat algae – from sushi and salads to snacks, supplements, and algae-based gelatine
- Why algae matter: nutrient-packed, sustainable, and used in food, cosmetics, wellness, and more
- The top barriers to consumption – including lack of habit, recipe knowledge, or uncertainty about taste
- Levels of awareness of algae applications beyond the kitchen (think cosmetics, wellness, and more)
- A recap of the EU4Algae Social Media Consumer’s Campaign in May 2024, which reached thousands with fun facts, food tips, and interactive content
- And yes – a recipe to try at home and share with others!
Whether you’re new to algae or already a fan, this infographic is your go-to guide to understanding where consumers stand – and how EU4Algae is helping shape the future of food.
Want to know more about the EU4Algae Consumer Infographic? Dive into the full thing!
While you’re at it, make sure to try the recipe, explore the campaign recap, and subscribe to our newsletter to stay updated!
Let’s continue to cook, share, and inspire – together with algae.
Additional information
Join the #EU4Algae conversation and keep an eye on the EU4Algae Forum to stay updated on ongoing activities, initiatives, and sector updates.
Got questions? Contact us at: contact
eu4algae [dot] eu (contact[at]eu4algae[dot]eu).
Have you explored the EU4Algae Interactive Platform?
Designed to promote algae product awareness and increase consumer knowledge, the EU4Algae Interactive Platform offers a range of activities. Take the EU4Algae Quiz to test your algae knowledge, participate in our Survey to share your algae-eating habits (the first 200 respondents get a free eBook!) and play the interactive Game to discover which type of algae you are.